They still do hazies, though trying Juice Jr. Great Notion achieved a rarified and sustained level of buzz when it debuted based largely on its hazy IPAs-really the first serious treatment of them in Portland. And that is exactly where the controversy lies. In the beer, Great Notion’s use of kettle-souring is an excellent choice, because it adds a bit of structure to a beer that tastes almost miraculously like it smells.
They were as big as a softball, pillowy, and smelled precisely like Great Notion’s liquid version. One of my regular treats was a Plaid Pantry blueberry muffin, which were popular enough you had to grab them pretty early in the morning. Holding that beer under my nose, eyes closed while inhaling deeply, I am transported back to the before-times when I drove a Broadway Cab through the mean streets of Portland. Perhaps the best example is Great Notion’s kettle-soured mainstay Blueberry Muffin. The issue? In a refreshing change from the political world, partisans on both sides agree on this point. It’s also regarded with suspicion and derision by others who admire tradition. It is the first destination for most beer tourists, and easily the brewery with the most trade value among those who swap brightly-colored cans.
It’s not just a buzzy little brewery making unusual beers young people love-for many people, it’s an existential crisis. Yesterday I popped into Great Notion, and for the first time came to terms with the challenge this brewery presents. I have begun an active survey of Portland breweries in preparation for my annual Best Breweries post.
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